coworker told me he “hates all mollusks” today. and to each their own obviously but like… theres 100k species of mollusk… you really hate all of them bro? nautiluses and oysters and snails and nudibranches and chitons and thousands of animals youve never even heard of???? what did ammonites even fucking do to you
“Why are you so upset about adult content bans? You don’t even post that stuff. can’t you just look at porn somewhere else?”
Well, you see, I have this small problem where my very existence is considered adult content by a small but very powerful group of people and I actually rather enjoy being able to exist in public without restriction so uhhhh put that in your bong and smoke it kiddo.
thinking about how bruce and clark are best friends and have passes to each other’s bases. clark memorizing bruce’s heartbeat and bruce learning a dead alien language to communicate with him. or bruce going out of his way to collect pieces of kryptonite across the earth and clark coming to gotham just to check on bruce. bruce canonically being the person clark would miss the most and both of them drawing inspiration and strength from each other—
In before I start seeing people bitching about rainbow capitalism MY favorite rainbow capitalism story is about Subaru. Yes the Japanese car company.
In the nineties, they were struggling. They were competing with a dozen other companies targeting the main demographic at the time: white men ages 18-35, especially after a failed luxury car launch with a new ad agency. “What we need is to focus on niche demographics,” they decided, and then focused on people who enjoyed the outdoors. The Subaru was excellent at driving on dirt roads that many other vehicles couldn’t at the time, so it was perfect for all those off-road campers; they started making all-wheel drive standard in all their cars to help with that. And the people who wanted cars to go do outdoor stuff? Lesbians.
Okay. Of course it wasn’t only lesbians buying Subarus. They’re on the list with educators, health-care professionals, and IT people. But the point is, this Japanese car company interviewed this strange demographic (single, female head of household) and realized one important factor: They were lesbians. They liked to be able to use the cars to go do outdoorsy stuff, and they liked that they could use the cars to haul stuff rather than a big truck or van. Subaru had a choice to make then. They had four other demographics they could market to, after all–the educators, the health-care professionals, IT professionals, and straight outdoorsy couples. Their company didn’t hinge on this one “problematic” demographic.
And they decided “fuck it,” and marketed to lesbians anyway. This included offering benefits to American gay and lesbian employees for their domestic partners, so it didn’t look like a cash grab. (This was not a problem. They already offered those in Canada.)
Yes, there was some backlash. They got letters from a grassroots group accusing them of promoting homosexuality, and every letter said they’d no longer be buying from Subaru. “You didn’t buy from us before, either,” Subaru realized, and ignored them. It helped that the team really cared about the plan, and that they had many straight allies to back them up. There was also some initial backlash when Subaru hired women to play a lesbian couple in the commercial, but they quickly found that lesbians preferred more subtlety; “XENA LVR” on a license plate, or bumper stickers with the names of popular LGBTQ+ destinations, or taglines of “Get out. Stay out.” that could be used for the outdoors–or the closet.
Subaru said “We see you. We support you.” They sponsored Pride parades and partnered with Rainbow Card and hired
Martina Navratilova
as spokeswoman. They put their money where their mouth is and went into it whole hog. In a time where companies did not want to take our money, Subaru said, “Why not? They’re people who drive.” And that was groundbreaking.
It wasn’t blatant, it was cheeky and pretty low key, but really really effective. It played into the “if you know you know” vibe in exactly the right way.
As someone who took etiquette lessons, politeness is an incredibly effective tool for disarming bigots. You can either force them to reconsider their words/actions by directly and calmly confronting their behavior (by using the rules of society in your favor), or you can dip entirely while they appear to be in the wrong.
Both options are great.
Because the thing is, when bigots pick fights, they are 100% counting on you to get louder than them. Or meaner. They want you to react emotionally and provide fodder for their ‘You’re Too Emotionally Immature To Understand’ cannon.
What they aren’t expecting you to do is say one of the following phrases in a polite, concerned tone:
Are you okay?
That’s not the kind of language I was raised to use with others.
Do you need a moment to think on why that wasn’t acceptable?
This is no way to engage in intelligent conversation. Please try that again in a kinder tone if you’d like this to continue. (I really like this one because it lets you turn their public-shame rhetoric around)
For those of you who’d are spiteful and/or dealing with Fundamentalists/Evangelicals/generally shitty Christians:
What’s happening in your life to cause you this much anger? I can’t imagine hurting so badly that I need to hurt other people.
Who taught you it was acceptable to treat other people this way? Certainly not the Jesus I remember.
Whatever happened to 'judge not lest ye be judged’?
If I talked like that in front of my parents or grandparents I would be ashamed.
I think there’s something you need to pray on before we try and have this conversation.
And my all time favorite:
“It sounds to me like there are some seriously dark and angry forces at work in your heart.”
(Nothing stops a Christian bigot in their tracks faster than implying the Devil is causing their bigotry. But you MUST be calm, polite, and gentle with your tone and wording. It is absolutely fair to twist the rules and play them at their own game, but you gotta play hard.)
TLDR: It’s much faster to use etiquette, politeness, and rhetoric reversal when eviscerating idiots online and in person, because they aren’t expecting you to weaponize their behaviors back in their direction. Don’t get angry, get spitefully polite! :)
My favourite one is “Do you think that this is a normal/acceptable thing to say/do?”
I keep seeing the phrase “when the news finally reached Texas” in reference to Juneteenth. Let’s be super clear. White people in Texas knew slavery was over. They just chose not to tell the Black people. Juneteenth was when the Black people finally found out. History is so whitewashed that we accept the euphemisms as gospel. It didn’t take 2 ½ years for the messenger to bring the news. The rest of the Union didn’t forget to tell Texas. White Texans just got away with keeping their slavery way of life for 2 extra years and nobody said shit. Hell yes, #Juneteenth should be a federal fucking holiday, but ALSO we should be teaching #CriticalRaceTheory in our schools so we don’t get watered down versions of history.
Worth noting that he protested loudly against the WWE doing a show in Saudi Arabia after the assassination of Jamal Khashoggi, and the company retaliated by making sure he hasn’t been on TV or PPV since. Not fired, of course, so they can keep selling merchandise with his face on it (and keep him from joining the competition), just out of the public eye so he and his protests gets forgotten by the fans.
Picture that: an ubiquitous celeb and household name like John Cena basically got black bagged and vanished for speaking up for human rights. That’s the power of capitalism, kids
